A Beginner’s Blueprint for a Successful Website SEO Strategy

A Beginner’s Blueprint for a Successful Website SEO Strategy

Search engine optimisation (SEO) is a pretty big rabbit hole to go down and the learning curve never stops. The good news is that there are some SEO basics that aren’t overly technical and can still make a real difference to how your website performs in search...
A Complete Introduction to SEO for Business Owners

A Complete Introduction to SEO for Business Owners

The importance of understanding SEO  for business owners It seems like everyone has a website these days, right? Believe it or not, around half of Aussie local businesses do not have a website and with more than 97% of internet users searching for local businesses...
The Ultimate 2024 Wollongong Business Owners Guide to SEO

The Ultimate 2024 Wollongong Business Owners Guide to SEO

Why is SEO important to understand for Wollongong business owners? With 97% of internet users searching for local businesses online, it blows my mind that less than half of  local businesses have a website. As a proud Illawarra local, I’ve come to know many hard...
Get Found Online: Explaining Keywords for Small Business Owners

Get Found Online: Explaining Keywords for Small Business Owners

We often get asked by business owners to offer advice on their existing website. The most common, obvious improvement that can be made to improve SEO (search engine optimisation) is the proper use of keywords. If you’re a beginner when it comes to SEO, you might...
Getting started with Google Ads

Getting started with Google Ads

The world of digital marketing and online advertising can be confusing and it’s always changing, so unless you’re constantly updating your skills, it’s easy to get left behind. Google Ads are a popular way for business owners to drive traffic to...
5 Easy Ways to Improve your Business Website

5 Easy Ways to Improve your Business Website

This article was updated July 2024. As a website design and SEO specialist, I’m often asked by Illawarra business owners to run my eye over their websites and give feedback on any improvements that could be made. I’ve found that more often than not,...
Is Online Marketing is the most effective form of advertising?

Is Online Marketing is the most effective form of advertising?

Thi article was updated September, 2022. As a local business owner, you might be used to various marketing agencies telling you why their chosen advertising medium is what you should be doing. It might be radio ads, television, billboards or print media. So what...