by Sarah McKellar | Sep 13, 2020 | SEO for local businesses
As a local business owner, you’re probably used to being bombarded with various marketing agencies telling you why their chosen advertising medium is what you should be doing. This might be radio ads, television, billboards or print media. So what works?... 
by Sarah McKellar | Nov 1, 2018 | illawarra small business marketing, SEO for local businesses
THE FREE ONLINE MARKETING TOOL THAT EVERY ILLAWARRA BUSINESS OWNER SHOULD BE USING… The Telstra Small Business Intelligence Report that was published earlier this year cited that 62% of customers will stop considering a small business if they can’t find information... by Sarah McKellar | Feb 1, 2018 | Digital Marketing for Doctors, SEO for local businesses
Why is digital marketing important for local businesses? With 97% of internet users searching for local businesses online, it blows my mind that less than half of local businesses have a website. As a proud Illawarra local for the past 15 years, I’ve got to know many... 
by Sarah McKellar | May 2, 2017 | Digital Marketing for Doctors
The figures are out. Growing internet usage is contributing towards an increase in complaints against health care providers. Digital marketing for medical practitioners and health professionals is becoming more necessary. The Australian Health Care Complaints... 
by Sarah McKellar | Mar 24, 2017 | Digital Marketing for Doctors
According to Google, 1 in 20 of their search engine enquiries are health related and up to 3 in 5 Australians, look up their symptoms online rather than seeing a doctor about their health concern. Subsequently, Google launched its’ own self-diagnosis function in... 
by Sarah McKellar | Mar 3, 2017 | Digital Marketing for Doctors
Are you having trouble attracting new patients to your medical practice? Is the Gold Package advertisement you placed in the printed Yellow Pages costing you an arm and a leg? There is a more cost effective way to reach your target audience. Welcome to the world of... 