Jul 26, 2024
Search engine optimisation (SEO) is a pretty big rabbit hole to go down and the learning curve never stops. The good news is that there are some SEO basics that aren’t overly technical and can still make a real difference to how your website performs in search...
Jul 26, 2024
The importance of understanding SEO for business owners It seems like everyone has a website these days, right? Believe it or not, around half of Aussie local businesses do not have a website and with more than 97% of internet users searching for local businesses...
Jul 26, 2024
Why is SEO important to understand for Wollongong business owners? With 97% of internet users searching for local businesses online, it blows my mind that less than half of local businesses have a website. As a proud Illawarra local, I’ve come to know many hard...
Mar 30, 2023
We often get asked by business owners to offer advice on their existing website. The most common, obvious improvement that can be made to improve SEO (search engine optimisation) is the proper use of keywords. If you’re a beginner when it comes to SEO, you might...
Oct 15, 2022
The world of digital marketing and online advertising can be confusing and it’s always changing, so unless you’re constantly updating your skills, it’s easy to get left behind. Google Ads are a popular way for business owners to drive traffic to...
Apr 3, 2021
This article was updated July 2024. As a website design and SEO specialist, I’m often asked by Illawarra business owners to run my eye over their websites and give feedback on any improvements that could be made. I’ve found that more often than not,...
Sep 13, 2020
Thi article was updated September, 2022. As a local business owner, you might be used to various marketing agencies telling you why their chosen advertising medium is what you should be doing. It might be radio ads, television, billboards or print media. So what...
Nov 1, 2018
THE FREE ONLINE MARKETING TOOL THAT EVERY ILLAWARRA BUSINESS OWNER SHOULD BE USING… The Telstra Small Business Intelligence Report that was published earlier this year cited that 62% of customers will stop considering a small business if they can’t find information...
May 2, 2017
The figures are out. Growing internet usage is contributing towards an increase in complaints against health care providers. Digital marketing for medical practitioners and health professionals is becoming more necessary. The Australian Health Care Complaints...
Mar 24, 2017
According to Google, 1 in 20 of their search engine enquiries are health related and up to 3 in 5 Australians, look up their symptoms online rather than seeing a doctor about their health concern. Subsequently, Google launched its’ own self-diagnosis function in... 
