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    • Why Building Your Online Presence is the Most Effective Form of Advertising
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    • Understanding SEO for local business owners
  • Articles
    • Why Building Your Online Presence is the Most Effective Form of Advertising
    • Understanding SEO for local business owners
    • DIY Digital Marketing for Small Business Owners – Have you claimed your Google My Business listing?
    • Complaints against Australian health practitioners are rising. How do you protect yourself online?
    • Competing with Dr Google: Tackling the business drain from patients self-diagnosing online
    • Three proven ways to get Patients to your Medical Practice:
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Why Building Your Online Presence is the Most Effective Form of Advertising

Why Building Your Online Presence is the Most Effective Form of Advertising

by Sarah McKellar | Sep 13, 2020 | SEO for local businesses

As a local business owner, you’re probably used to being bombarded with various marketing agencies telling you why their chosen advertising medium is what you should be doing. This might be radio ads, television, billboards or print media. So what works?...
DIY Digital Marketing for Small Business Owners – Have you claimed your Google My Business listing?

DIY Digital Marketing for Small Business Owners – Have you claimed your Google My Business listing?

by Sarah McKellar | Nov 1, 2018 | illawarra small business marketing, SEO for local businesses

THE FREE ONLINE MARKETING TOOL THAT EVERY ILLAWARRA BUSINESS OWNER SHOULD BE USING… The Telstra Small Business Intelligence Report that was published earlier this year cited that 62% of customers will stop considering a small business if they can’t find information...

Understanding SEO for local business owners

by Sarah McKellar | Feb 1, 2018 | Digital Marketing for Doctors, SEO for local businesses

Why is digital marketing important for local businesses? With 97% of internet users searching for local businesses online, it blows my mind that less than half of local businesses have a website. As a proud Illawarra local for the past 15 years, I’ve got to know many...
Complaints against Australian health practitioners are rising. How do you protect yourself online?

Complaints against Australian health practitioners are rising. How do you protect yourself online?

by Sarah McKellar | May 2, 2017 | Digital Marketing for Doctors

The figures are out. Growing internet usage is contributing towards an increase in complaints against health care providers. Digital marketing for medical practitioners and health professionals is becoming more necessary. The Australian Health Care Complaints...
Competing with Dr Google: Tackling the business drain from patients self-diagnosing online

Competing with Dr Google: Tackling the business drain from patients self-diagnosing online

by Sarah McKellar | Mar 24, 2017 | Digital Marketing for Doctors

According to Google, 1 in 20 of their search engine enquiries are health related and up to 3 in 5 Australians, look up their symptoms online rather than seeing a doctor about their health concern. Subsequently, Google launched its’ own self-diagnosis function in...
Three proven ways to get Patients to your Medical Practice:

Three proven ways to get Patients to your Medical Practice:

by Sarah McKellar | Mar 3, 2017 | Digital Marketing for Doctors

Are you having trouble attracting new patients to your medical practice? Is the Gold Package advertisement you placed in the printed Yellow Pages costing you an arm and a leg? There is a more cost effective way to reach your target audience. Welcome to the world of...
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  • Why Building Your Online Presence is the Most Effective Form of Advertising
  • DIY Digital Marketing for Small Business Owners – Have you claimed your Google My Business listing?
  • Understanding SEO for local business owners
  • Complaints against Australian health practitioners are rising. How do you protect yourself online?
  • Competing with Dr Google: Tackling the business drain from patients self-diagnosing online

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