Digital Marketing and Local SEO for Businesses FAQ

Common online marketing queries from local business owners in the Illawarra.

How much does a website cost?

This is such a difficult question to answer simply. Websites vary in their size, functionality and quality. Some are simply an online brochure, whilst others take appointments and sell goods. Some websites are slow and clunky, while others provide a good user experience. Some websites look and feel great, but never appear in search engine results for their target customers, while others perform highly in search engine rankings. Some websites are pretty passive, while others require regular maintenance.

Does a website need much looking after?

Depending on the purpose of you website, it may require regular updating of upcoming events, new products or the latest news. Many business websites don’t require constant changes to their content, but still require regular maintenance to keep them ‘healthy’. Security monitoring, software updates and back ups are recommended for all websites to protect your business and those visiting your website.

If SEO is important to you, your website should be updated with fresh, relevant and original content regularly to show Google that it’s loved and cared for.

I'm not a writer. How do i get ongoing content for my website?

Even if you can write well, you might not have the time to research and create ongoing content for your website. By engaging a digital marketer, you can access content creation, graphic design, technical skills and SEO expertise through their team of collaborators.

Do I really need a website?

You only get one chance at a first impression, whether it’s online or offline. With only 50% of Aussie businesses having an online presence, chances are you are putting yourself ahead of your competition by investing in online marketing.

Having a professional looking website shows that your business is real and trustworthy. It’s also a legitimate asset that can be included as part of your business valuation if and when you decide to sell your business. Websites are lead generation machines that can provide accurate data about your customers wants and needs.

Isn't my social media page enough for my business?

Do you remember the 2021 ban that Facebook placed on news sites in Australia? At the click of a button, media sites across the nation simply disappeared from the platform due to a dispute over payment. At the end of the day, a business page on a social media platform does not belong to you. That means if Meta (or any other social platform) want to start charging you to continue using their service, they can. It also means all the data about your followers belongs to them and if that platform stops, so does your following.

Protect your ass by owning your assets.


How Do I Get Started?


Free 20 Min Chat

Get in touch to arrange an obligation free chat about your goals and online marketing strategy.

Book a Website Evaluation

Got a website, but not sure if it’s working as well as it could? Contact us for a free website evaluation.

Take Action!

Lasting results take time to grow.
A year from now, you’ll be glad you started today.

Contact Top Gong Digital Marketing

0410 632 214

Figtree, NSW 2525

(near Wollongong)