MEET YOUR
Illawarra Local Business Marketing Team
An Illawarra digital marketing agency specialising in lead generation and local SEO.
This is Top Gong Digital Marketing
SEO and Lead Generation for local businesses.
Business owners are becoming increasingly familiar with the term “SEO” or “search engine optimisation”. The importance of being found online is being realised, but not everyone knows how to make it happen. Our experienced Illawarra local business marketing team can offer advice and solutions to help you grow your business online.
At Top Gong Digital Marketing, we hear repeated stories of local business owners throwing their money at paid advertising or engaging someone to “do SEO” for them, without seeing any real results from their marketing spend. When you don’t have an understanding of engines, you must trust your mechanic to service your car as required, and not overcharge you for the work they do. The same goes for digital marketing and SEO.
Our local SEO and digital marketing approach focuses on long lasting results from quality website design and smart online optimisation. We offer affordable lead generation through a range of strategies to suit your budget and capacity to grow.
Sarah McKellar
Digital Marketing, Local SEO and Lead Generation Consultant.
Sarah McKellar is a digital marketing consultant specialising in local SEO and lead generation. After 20+ years as a first responder across policing and firefighting, she brings a rare blend of empathy, operational clarity, and practicality to small-business growth. Sarah helps service-area businesses get found, trusted, and chosen by tightening local signals, improving conversion paths, and building content that answers what customers actually search for.
She partners with owners who want practical wins over jargon: clean site architecture, technically sound pages, authoritative local profiles, and review strategies that stand up to algorithm shifts. Sarah lives in the Illawarra (south of Sydney) with her partner, kids, and dogs, and loves turning “confusing online stuff” into simple online marketing startegies that her clients understand.
Sarah is the publisher of What’s New in Fitness, blending digital marketing know-how with industry partnerships to deliver Aussie fitness news, equipment intel, and operator-focused insights.
Her diverse professional career includes being a Fire and Rescue NSW firefighter with 18+ years on the trucks and nine years as a hazmat technician, now focused on special hazards in firefighting, safer buildings and better outcomes for crews and communities.
Vanessa McKellar
Communications Manager, Marketing Analyst, Content Editor
Ness has a keen eye for detail and does a lot of the “behind the scenes” work at Top Gong Digital Marketing. She carries out keyword and competition research, which plays a big part in our overall SEO strategies. She moved from the NSW South Coast to Wollongong in 1997 to complete her university degree and has lived in the Illawarra ever since.
With over 20 years experience as a fulltime firefighter, stepping into the world of websites was more of a giant leap for Ness. The result for our clients is that Ness can explain what we do it a way that every business owner (even the not-so-techie ones), can understand!
Ness enjoys surfing, bushwalking and rugby league. She is happiest when she’s hanging out with her family, with a ball in her hands and sand on her toes.
Illawarra Local Business Marketing without the BS.
Our approach focuses on your individual goals and unique challenges to create the best solution for you. Instead of using “out of the box” website packages full of technical jargon, we will spend time getting to know you and your business and then offer a range of solutions to fit your situation.
Are you trying to get your brand out there in the world?
Do you want more people to book appointments or ring you for a quote?
Do you have a product that needs a lot of questions to be answered and spend all day answering phone calls?
Is your existing website dated and irrelevant?
Do you have a fabulous looking website that no one ever finds in search engine results when they search for your product or service?
