Local Business Website
I speak to many Illawarra business owners who are frustrated that they’ve spent good money having a professional website built, yet they can’t see it showing up in search engine results. It’s even worse when they are paying ongoing fees to a digital agency for an SEO (search engine optimisation) service and are still not seeing results.
Another common scenario is when a website does rank well in search engine results, but doesn’t seem to be converting into customers. If a website delivers a poor user experience or is difficult to navigate, unfortunately many visitors will simply click away and move on to the next one instead.
Website evaluation means having a trained eye analyse your website to see what can be done to improve its performance.
Why is a website evaluation important?
Did you know that:
A single second delay in your website loading time can result in a 7% loss in conversions?
40% of web users will abandon a website if it takes longer than 3 seconds to load?
Increasing the loading speed of your website is a simple improvement you can make – ask me how!
Did you know that:
Websites ranked #1 in search engine results (excluding paid ads) will get over 36% of people clicking through to them. In contrast, the web page ranking #2 receives only 12% of the clicks and only 1.5% of users even click through to Page 2 of the search results!
What does a website evaluation look at?
Search engine performance
Does your website appear in search engine results when you look up your product or service in the local area? What are the search queries you’d like to be appearing for?
Effective website design and call to action
Is it obvious what your business does? Can a visitor to your website figure out what they should do next, quickly and easily?
User friendly navigation
Does your website display well on different devices? Is it easy for visitors to find the information they’re looking for?
Maintenance and security
Just like a car requires routine oil changes to run well, a website should be maintained and updated regularly to keep it operating smoothly and avoid security threats.
Figures quoted from: