An Illawarra web design specialist that speaks your language.
Many people are daunted when it comes to hiring a web designer. The technical talk can be a bit overwhelming if you aren’t familiar with the terminology and how do you know whether you”need” the things you’re being sold? Many of the people who build websites for a living are self taught and their skill and knowledge base(not to mention the prices they charge) can vary a lot, so how can you know if they’re the real deal?
With many products and services, I’ve learned that you get what you pay for. Not always, however when it comes to website design and development.
Many web designers can make stunningly beautiful websites, but they just don’t seem to perform well in search engines, or they don’t seem to achieve what you want them to do.
Many web developers can build highly functional websites, but they can be ugly and provide a poor user experience.
With qualifications in web design, web development and marketing, I can provide insight from a broader perspective and help you get a website that reflects your brand and personality as well as getting results on your investment.
The problem faced by local businesses:
FACT: The Australian Bureau of Statistics reports over 61% of our population order goods or services over the internet.
FACT: Only 28% of businesses are accepting orders online.
FACT: Less than half of Australian businesses have a web presence at all.
Let’s read that again… Less than half of Australian businesses have a web presence at all!
If you are one of those businesses who aren’t yet engaging with your customers online, it’s time to take action or be left behind. There are several steps you can take to start giving your business or organisation an online identity, but realistically, a website is the most important.
Common Reasons I hear from business who don’t have a website
- I don’t understand it.
- I don’t have time.
- It’s too expensive.
- I have a Facebook Page.
- Our customers are mainly word of mouth.
“I don’t understand it.”
You know what? It’s ok if you don’t understand it…that’s the whole point of working with an expert. I wouldn’t attempt to rewire my house because I’m not an electrician.
” I don’t have time”
If you think owning a website is going to chew up time, have a chat to a digital marketing specialist about what would actually be required from you. You might actually find that by spending a few minutes per month on your great, effectively marketed website means that you business improves in a way that leaves you with MORE time. Have the conversation.
” It’s too expensive”
I have literally had to pick my jaw off the floor when I’ve learned about how much some digital agencies are charging local business owners. Prices vary a lot between web design and SEO agencies, but so does the quality of the service and sometimes more expensive does not necessarily mean better. A good website and SEO package should deliver a return on investment for the business owner.
I pride myself on offering value for money to my clients and delivering results. Arrange a consultation and you might find that it’s not as costly as you might think.
” I have a Facebook Page”
So many small business owners rely on a Facebook Page or other social media alone for their business. I’m just going to put this out there:
What about all the customers who aren’t on social media?
Do you realise a website is an asset that has a monetary value if and when you sell your business one day?
You don’t own a social media page. The platform does. What if the social media platform decides to change the rules. Big companies never do that, right?
” My customers are mainly by word of mouth”
That’s great – it reflects wonderfully on your business. I’m going to assume you don’t want your business or your revenue to grow any more.
Do you already have a website?
Is it performing as well as it could?
Did you know that:
- A single second delay in your website loading time can result in a 7% loss in conversion and that 40% of web users will abandon a website if it takes longer than 3 seconds to load? Millenials are getting impatient!
- Increasing the load speed of your website is one of the simplest improvements your can make. Ask me how!
- Websites ranked Number 1 in search engine results (excluding the paid ads) will get over 36% of people clicking through to them. In contrast, the web page that ranks Number 2 receives only 12% of clicks and only 1.5% of users even click through on Page Two of search results!
Here’s a test for you try typing in your business product or service and your local area in to Google. (Example “Naturopath Illawarra”). Does your website show up?
If not, you may benefit from some SEO (search engine optimisation) work done on your website.
Want more people visiting your website?
Have a chat to me to discuss how a few tweaks to your site can improve your search engine ranking.
Don’t put it off any longer – every day you delay is costing you business and money. Talk to me to see how much you could increase your business by having an effective online presence.
Figures quoted from: