Top Gong Digital Marketing is a Wollongong SEO and website design agency, founded in 2016 by Sarah McKellar. We’re locals, we’re eBusiness Institute certified, and we genuinely care about your results.
Our Story
Sarah McKellar founded Top Gong Digital Marketing in 2016 with one simple goal: to give Illawarra businesses honest digital marketing that actually brings in calls and enquiries. No jargon, no inflated agency invoices, and no monthly reports that tell you nothing.
We’ve seen too many local businesses — tradies, professionals, retailers, service providers — get burnt by agencies that over-promise and under-deliver. They walk away confused, out of pocket, and more cynical than when they started. That’s the problem we built Top Gong to solve.
We’re based here. We live here. We understand the Illawarra market, the local competition and the real challenges facing small businesses on the South Coast. And we’re proud to be the kind of trustworthy SEO agency Wollongong business owners recommend to a mate.
Our Approach
The digital marketing industry is largely unregulated. We earn trust by being transparent about cost, timelines, and results every time.
We live and work here. That means we understand the Illawarra business landscape, the local competition, and what it takes to rank in this market.
You’ll never get a report full of numbers you don’t understand. We explain what we’re doing in terms that matter to you as a business owner.
Meet the Team
Digital Marketing, Local SEO and Lead Generation Consultant.
Sarah McKellar is the founder of Top Gong Digital Marketing and a Wollongong-based consultant specialising in local SEO and lead generation.
After 20+ years as a first responder across policing and firefighting, she brings a rare blend of empathy, operational clarity, and practicality to small-business growth. Sarah helps service-area businesses get found, trusted, and chosen by tightening local signals, improving conversion paths, and building content that answers what customers actually search for.
Communications Manager, Marketing Analyst, Content Editor
Vanessa McKellar, or Ness, is the detail-focused force behind much of the “behind the scenes” work at Top Gong Digital Marketing.
As Communications Manager, Marketing Analyst and Content Editor, she supports the team with keyword research, competitor analysis, content editing and digital communications that help shape effective SEO and online marketing strategies for local businesses.
Website Developer, Programmer, Digital Artist/Designer
Jonty is a full-stack developer who enjoys bringing ideas to life through websites and digital experiences.
With over five years of experience in web and software development, he works across both front-end design and back-end development, combining technical know-how with a strong eye for creating websites that look great and work well.
Our Values
Certifications & Training
We hold formal certifications across every service we offer, so when we say we know what we’re doing, we can prove it. The eBusiness Institute is Australia’s leading practical digital marketing training organisation.
As Featured On
Sarah’s been invited to tell her story on a national podcast and in print. Same honest, plain-English approach you’ll get when you work with us.
Podcast & YouTube guest
Sarah joined Matt and Liz Raad (founders of the eBusiness Institute, where we learned much of what we know about websites and SEO) to share how she built an online income alongside her career as a firefighter, and how those skills became the foundation for Top Gong Digital Marketing.
Published author
Published by Women With Altitude, this book brings together honest stories and practical lessons from 31 Australian businesswomen. In her chapter, Sarah shares how she has over come imposter syndrome as she grew her SEO agency. Every author also includes a free tool you can use straight away.
Liked what you heard? Let’s have a real conversation about your business.
A free 20-minute discovery call is all it takes to find out exactly what’s possible for your business online — no obligation, no jargon, just a real conversation.