How Do You Know What You’re Paying For with SEO?
How Do You Know What You’re Paying For With SEO? I’ll be completely honest with you. After two decades working in digital marketing, I’ve seen some absolute shockers when it comes to SEO services. Recently, I reviewed a website for an Illawarra air conditioning company that had been paying an SEO agency for twelve months. […]
This Is Why Your Business Website Is Worth The Investment
Why Your Business Website Is Worth the Investment (And Why Cheap Rarely Equals Good Value) I’ve lost count of the number of times a business owner has sat across from me at a café here in Wollongong, pulled out their phone, and shown me their website with an apologetic grimace. “My nephew built it for […]
A Beginner’s Blueprint for a Successful Website SEO Strategy
A Beginner’s Blueprint for a Successful Website SEO Strategy Search engine optimisation (SEO) is a pretty big rabbit hole to go down and the learning curve never stops. The good news is that there are some SEO basics that aren’t overly technical and can still make a real difference to how your website performs in […]
A Complete Introduction to SEO for Business Owners
A Complete Introduction to SEO for Business Owners The importance of understanding SEO for business owners It seems like everyone has a website these days, right? Believe it or not, around half of Aussie local businesses do not have a website and with more than 97% of internet users searching for local businesses online, it’s […]
Get Found Online: Explaining Keywords for Small Business Owners
We often get asked by business owners to offer advice on their existing website. The most common, obvious improvement that can be made to improve SEO (search engine optimisation) is the proper use of keywords. If you’re a beginner when it comes to SEO, you might not understand what that means. We’ll do our best […]
5 Easy Ways to Improve your Business Website
5 Easy Ways to Improve your Business Website This article was updated July 2024. As a website design and SEO specialist, I’m often asked by Illawarra business owners to run my eye over their websites and give feedback on any improvements that could be made. I’ve found that more often than not, it’s the same […]
DIY Digital Marketing for Small Business Owners – Have you claimed your Google My Business listing?
THE FREE ONLINE MARKETING TOOL THAT EVERY ILLAWARRA BUSINESS OWNER SHOULD BE USING… The Telstra Small Business Intelligence Report that was published earlier this year cited that 62% of customers will stop considering a small business if they can’t find information about it online. Online marketing as a whole can be time consuming and daunting […]