About me

Top Gong Digital Marketing

Digital Marketer, SEO Specialist, Writer, Firefighter, Mum, Partner, Daughter, Sister, Aunty, Runner, Foodie, Dog Lover, Friend, Early Riser, Meditator, New Notebook Addict, Whisky Lover, Tree Hugger, Cold Shower Taker, Float Tank Enthusiast, Excessive Label Maker, Greys Anatomy Tragic, Over Sharer.

An Illawarra based Website design & SEO Service that feels different.

Most web developers are techies and can create complex, highly functional websites.
Most web designers are graphic artists. They have amazing creative skills and can create beautiful looking websites. More often than not, neither of these experts have any experience or training in marketing.

At Top Gong Digital Marketing, I take a different approach that focuses on your individual goals and challenges in order to create the best solution for you. I spend time getting to know you and your business, finding out what the intended purpose of your website will be.

  • Are you trying to get your brand out there in to the world?
  • Are you wanting more people to book appointments?
  • Do you have a product that needs a lot of questions to be answered and spend all day answering phone calls?
  • Is your existing website dated and irrelevant?
  • Do you have a fabulous looking website that no one ever finds in search engine results when they search for your product or service?

With qualifications in digital marketing, effective website design, user experience and search engine optimisation, I view the ‘big picture’ by considering both the business owners and the customers needs when I offer a solution.

Get to know Top Gong Digital Marketing.

My name is Sarah McKellar. I’ve been in the digital marketing and SEO space since around 2014. I’ve also spent over 15 years working as a police officer and firefighter in NSW, so my life experience is pretty diverse away from the computer screen!

I have lived in the Illawarra area, south of Sydney since 2004 and I think I live in the best place on earth. I’m now based in Figtree, near Wollongong with my partner and 3 children. I enjoy running, bushwalks, eating out and snuggling with my dogs.

Passionate about supporting local businesses, I was alarmed when I realised how few of them were really equipped when it came to reaching customers online. Gone are the days of the Yellow Pages – if a business isn’t found easily in search engines these days, it really is invisible to so many potential customers.

I also understand the overwhelm felt by many business owners when it comes to owning a website, managing social media and advertising online. While every business knows they can benefit from having a website, few understand what makes a “good” website and it is viewed as daunting, confusing and expensive by many.

I do my absolute best to really get to know the people I work with and find a solution that leaves them feeling empowered.

seo consultant illawarra

I’ve been in the digital investing, web design and SEO space since around 2014, including undertaking a diploma in Digital Marketing. I enjoy being able to help people navigate the world of online marketing by explaining things in a simple way and avoiding the techie talk.

wollongong website design
wollongong seo

Website Builds

Article Writing

Customer Research

Competition Research


Website Analysis and Renovation



Let’s Get Started

Ready To Make a Real Change?

A Year From Now, You’ll Wish You Started Today…