The List – Illawarra.
More than just a business directory.
How do I advertise my business locally?
This is a common question faced by many Illawarra business owners. Many stick to what they’ve know for decades – offline mass media such as billboards, radio commercials and banner ads in local printed publications.
Others turn to on online marketing with paid Google Ads and regular updates to their social media pages. Google Ads can be highly effective, but their success depends heavily on the quality of the campaign.
One way to get your business in front of a really targeted audience (that is, people who are actively searching for products and services that you offer) is with search engine optimisation (SEO). SEO basically means getting your business or website appearing in search engine results when someone looks up search phrases or terms that relate to your business.
Is it worth getting your business listed on local business directories?
In short, yes, but it’s important to understand that not all business directories are created equal! Let us explain why…
Expecting that customers are going to deliberately look up a particular business directory, go to the relevant category and then select your business from a list of competitors is pretty unrealistic. The vast majority of people will simply type the service they are looking for (for example “local SEO agency Illawarra”) into Google and click on the first few results that come up. THIS IS WHY search engine optimisation is so valuable!
If the first result is in fact a local business directory, then obviously it’s worth having your business listed on that directory page. Even better, what about that page not just mentioning your business among a list of your competitors, but actually being ALL ABOUT your business?
Getting your business listed on local business directories can also help your own website rise in the rankings.
A paid online business directory should deliver more that simply including you in a list of your competitors that no one sees unless they actually scroll through the menu on that website. If you’re paying for a business listing, that business directory should be appearing in search engine results when people search for your service in your local area.
The BEST online business directories get your business in front of targeted potential customers. When someone is searching for a solution online and and finds themselves reading an article that tells them about your business, that’s a pretty awesome return on your investment.
More affordable than a business card sized ad in a magazine
Our listings are an affordable way of getting your business seen by people who are actually interested in your product or service
A full page listing that you can use as a one page website
Our premium listings are like an online pamphlet. You can link it to your existing website or social media page or use it like an online business card.
Feature articles that mention your business
A premium listing includes having your business mentioned in one of our articles published every 12 months.
Tell the community about you latest news
Won an award or just launched a new service? We can produce an article all about your business to help spread the word.
A local business directory with a difference
We’d like to introduce The List, Illawarra. More than just a business directory, The List creates articles that highlight Illawarra businesses and the people behind them.
There are two types of listings available:
A basic listing includes a clickable link to either your existing website or social media page.
A premium listing offers a high quality, full web page (similar to a full page advertisement in a glossy magazine) and inclusion in to a feature article. We optimise these listings so that you essentially have yourself a one page website to either use as your own or support your existing business website.
The List is an affordable choice for advertising in the Illawarra region when compared to the print media alternatives that many businesses are spending their marketing budgets on. Why not let your advertising fees work as an investment, rather than an expense?